Best viral marketing campaigns 2018. Check out the best viral marketing campaign examples that created a huge sensation on social media and how they tend to reach a larger target audience. Read more to find out about the best creative marketing campaigns. IHOP changes name to IHOb. We also considered resources like the Game Marketing Summit Awards. We explore how these initiatives leverage integrated strategies across social media, video production, and SEO to engage diverse audiences effectively. Oreo’s campaign proved that timing and creativity are key ingredients for viral success. These campaigns are often fueled by shareable content, emotional appeal, or innovative ideas that resonate with the audience. In the ever-evolving world of marketing, few campaigns have left as lasting an impact as Nike’s “Dream Crazy. In today's fast-paced world of advertising, brands are constantly striving to create campaigns that will capture attention and go viral. Apple announces the iPhone XS. com. The Drum brings you the latest news and events for the marketing and media industries. Awareness - Children With Cancer. . Explore top viral marketing campaigns that made history. Boost your brand's awareness and engagement. 11. Influential - Amazon. Total conversations: 1,005,475. Viral marketing is a technique used to promote content or products organically, often though the use of social media. What makes a campaign go viral? We analyzed 13 of the best viral marketing campaigns and the lessons you can apply to your own brand. Find videos and news articles on the latest stories in the US. Discover the trends and challenges facing the industries, and the latest jobs. WordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business. Create custom, responsive websites with the power of code — visually. 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Marketers should learn from not only successful but also bad marketing campaigns. Total conversations: 948,750. Streamline and scale social media marketing, management, commerce, and care. International athletic brand Adidas took a fresh and innovative approach to digital marketing this April when they utilized the 30,000 runners of the Boston Marathon to create personalized videos of its participants to promote its latest running apparel. A recent influencer marketing study suggests that 70% of millennial consumers are driven by the recommendations of their peers in buying decisions. Apple isn’t the world’s first trillion dollar company for no reason. The team there are experts at creating unprecedented interest in their product. ” IKEA – “Oddly Ikea” Autonomous sensory meridian response — ASMR — is the tingling feeling some people experience when they hear certain sounds. K-pop sends Gucci fashion show viral. Offbeat - IHOP. Experience the impact of viral marketing with Airbnb's immersive "Don't Go There. Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Crowd engagement - Adidas. The folks at Coca-Cola are a clever bunch. Kantar BrandZ Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4. This quick-witted response demonstrated the importance of agility in social media campaigns —brands that stay alert and react fast can dominate conversations. Visible’s “Free Massages” It’s that time. Explore the top social media trends for 2026, including AI content, chaos culture, snowballing, and more. Here are 22 video marketing examples and advertisements to inspire you and help you get started. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. Read our recap of 10 of the best PR campaigns of 2024. On June 4 the International House of Pancakes, or IHOP, tweeted that it was rebranding itself as IHOb. ” LinkedIn – #InItTogether. By Ann-Christine I've put together this big, detailed guide on the top viral marketing examples & campaign case studies, with many takeaways to help you learn and get ideas. The top 7 marketing trends of 2025 that we expect to continue in 2026 [Data from 1,500+ global marketers] Stay ahead of the curve with the most important marketing trends of 2025, according to experts and data from the HubSpot Blog's Marketing Strategy Survey. Apple’s “Shot on iPhone” succeeds by making the phone invisible and the creator visible – real fans capturing concerts generate more authenticity than any professional content. Find out who hits the top spot on social here. Here's the data you need to know. To explain the often-confusing concept of net neutrality and how it could affect people’s everyday lives, Burger King (BK) partnered with Change. They really understand what it takes to go viral. IHOP’s name change should be recognized as one of the greatest brand awareness campaigns of all time. As we delve into the year 2024, we Learn the secrets behind successful viral marketing campaigns that engaged millions and sparked conversations worldwide. Here’s a run down of ten of the most impressive campaigns of the past few years. Find out which brands are getting PR right, why these campaigns stand out, and what to learn from them. Unleash the power of viral marketing – explore the strategies behind these top 10 sensational viral PPC video campaigns and elevate your digital presence. Here’s everything you need to know — and some of our favorite examples for inspiration. Marketing campaigns give your brand an identity, personality, and emotion. Live There" and Wendy's playful Discover how to create successful viral marketing campaigns with real-life examples. Consumers want to see more video marketing from brands. theSkimm makes it easier to live smarter. Design and build your site with a flexible CMS and top-tier hosting. Explore real viral marketing campaigns that worked and failed, with examples, data, and strategies that explain what actually makes campaigns go viral. Total conversations: 1,279,825. Try the AI-powered way today. S out of food, moved an entire country and more. Join the millions who wake up with us every morning. Coca-Cola pick BTS as its FIFA World Cup spokesmen. What went viral in India in 2023? From catchy jingles to gripping narratives, here are the top 10 viral marketing examples in India you can't miss!" In February, WARC, the international authority on advertising and media effectiveness, released the results of the 2018 WARC 100. Top Viral Marketing Campaigns You Should Know Here are our top picks for the best viral marketing campaigns; ALS Ice Bucket challenge A true internet sensation back in 2014, the ALS ice bucket challenge really took the global netizens by storm. The 12 best viral marketing examples Let’s take a deep dive into some of my favorite examples of viral marketing, and highlight the underlying marketing techniques that made these case studies in virality so shareable. Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology. Do you remember any of these or did you miss out? Scooter Braun is a real genius in my books and someone I dream of meeting and brainstorming with one daybut what does he have to do with social media and marketing? I'm going to tell you! Rachel Pedersen - Queen of Social Media, award-winning, international viral sensation, top social media strategist & strategist. org to conduct a social experiment. Shape your brand future. Followers instantly weighed in on the possible meanings of the “b. ” Launched in 2018, this bold initiative not only shook the advertising world but also sparked a global conversation about the role of brands in social and political issues. Featured on TODAY Show, Cosmopolitan, Huffington Post, Glamour, The Fuel customer experiences with a unified social media management & marketing platform Discover why your peers named Emplifi’s AI-powered social media management platform the best for a seamless, digital customer experience. But, here are some exemplary viral marketing campaigns where these brands simply aced it. Try Webflow for free. Cancer, particularly in childhood, is an incredibly tough and heartbreaking subject, regardless of your beliefs, background of social standing. This is an annual global index of the world’s top marketing Brandwatch used social data to discover the top marketing campaigns of 2018. In this video, we share the top viral marketing campaigns that have been around for a while and have been some of the most successful in history. 3 million consumers covering 21,000 brands across 525 categories in 54 markets. Explore the most effective marketing campaigns of 2018, analyzing their strategies and significant impact on success and brand growth. Dec 3, 2018 · From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. And while you could win big, your campaign might be misinterpreted and cause more harm than good. From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. Recent video marketing statistics show that visual storytelling wins. These viral marketing campaigns demonstrate that successful marketing in 2025 creates moments people want to participate in, not just consume. What Are Viral Social Media Campaigns? A viral social media campaign is a marketing initiative that spreads rapidly across social media platforms, gaining immense traction quickly. Discover the top 13 AI-powered marketing campaigns of 2025 that are redefining creativity, personalization, and results in digital marketing. In this article, you’ll learn all about viral marketing and how it is different from other marketing methods with the help of examples from popular brands. From Old Spice's iconic "The Man Your Man Could Smell Like" to Dove's empowering "Real Beauty Sketches," these campaigns showcase the influence of storytelling and engagement. Learn more with Diib®. With social media trend cycles moving faster than ever, we’re asking ourselves: what’s worth paying attention to in 2025? Explore the best social media campaigns of 2025 with case studies from Pepsi, Nestlé, Mondelez, Unilever, Danone, Kraft Heinz, Mars, and more CPG brands. Here the best 2018 social media campaigns for easy inspiration and create your most successful campaign with these 10 impactful strategies. From the playful content for Carlo IHOP – IHOb. Total conversations: 1,475,600. We hope they inspire you to create your next buzz-worthy campaign. As much as digital marketing campaigns revolve around data and strategy, sometimes a solid dose of offbeat creativity can translate to maximum publicity and success - and American pancake chain, IHOP are a prime example. Let’s just say it ain’t pretty. If you want to know what an adult temper-tantrum looks like, just deprive everyday grownups of a fairly priced Whopper sandwich. Bigwave's Digital Intern, Adrian, discusses the marketing campaigns that have stuck in his head over and above all others in 2018. Nike – “Dream Crazy” Nike’s “Dream Crazy” video, narrated by Colin Kaepernick, asks, “Are your dreams crazy enough?” The video is filled with inspirational stories of athletes who defied all obstacles and shattered expectations. The tweet went viral, showing the power of real-time marketing. These successful marketing campaigns demonstrate the power of creative storytelling, emotional appeal, and strategic messaging in capturing consumer attention, driving brand engagement, and ultimately achieving business success. In the ever-evolving landscape of digital marketing, organic viral campaigns stand out as shining examples of creativity, ingenuity, and audience engagement. Here are our top 10 marketing campaigns of the year across a range of channels that went viral. The #ItInTogether campaign from LinkedIn explores why people work. The best digital, integrated and social campaigns of 2018: A countdown The year's best ideas brought art to the selfie, took the B. Viral promotion or viral marketing is one of the advertising technologies involving representatives of the target audience as distributors of commercial information about a service or a product. However, the Methodology First we looked at similar video game marketing list articles such as Answers’ 5 Craziest Video Game Viral Marketing Campaigns and Venture Beat’s 10 Greatest Gaming Ad Campaigns of the Last Decade. Get the latest news headlines and top stories from NBCNews. Discover the top viral marketing campaigns that have captivated audiences and reshaped the industry. Few brands have aced at marketing their campaigns in the most attractive way possible. If you learn just one thing from this blog, I hope it’s to never underestimate the power of K-pop again. See a more complete breakdown below. With 2018 wrapped up, we gathered the most viral marketing campaigns of the year. 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